We are proud to announce that we will once again participate in the Great Glebe Garage Sale on May 26, 2012 from 9 am – 3 pm, by hosting a yard sale / vegan bake sale in support of Project Jessie and theOttawa Food Bank.
Look at last year's spread
75 per cent of proceeds will be donated to Project Jessie and 25 per cent will be used to purchase and donate healthy vegan food items to the Ottawa Food Bank. Items that can’t be sold will be donated to local non-profit thrift stores. Project Jessie works to protect companion animals that may be legally surrendered to research facilities after 72 hours in a shelter in Ontario.
But to do this we need your help! We need your junk, and your baking prowess. Last year we raised nearly $900 for the causes, and people were going wild for our vegan goodies. Show us what you’re capable of! This is a fabulous opportunity to not only raise money for two great causes, but also to showcase your baking skillz. Note that all baked goods must be vegan (free of all animal products including meat, eggs, dairy and honey). If possible, please provide an ingredient list with your baked goods.
We’ll need volunteers on Saturday from 7 am-4 pm to set up, take down, and run the sale. If you can come for even part of the time, that would great. It’s a lot of fun, and you get a chance to talk to a LOT of people about vegan baking and lots of good stuff.
We welcome ALL donations though, for obvious reasons, we won’t be able to sell things like fur coats. We have no strict definition of what is and is not appropriate for a NCVA sponsored yard sale – just use your own best judgement when deciding what to donate.
Finally, if you have tables, blankets, table covers, and / or coolers that we could borrow for the please bring those as well. We will be sure to get them back to you!
Drop off Dates for donations:
Please bring baked goods and yard sale donations to 38 Clarey Ave (see directions below) on Thursday May 24 or Friday May 25 between 6 and 10 pm. You can also bring your donations to us on Saturday morning from 8-11am (email for location).
Directions to Drop-Off Location:
Clarey is located off Bank Street between Fifth and Lansdowne Park. Number 38 is halfway down the block on your right (the house with the big tree).
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If you can’t make one of these drop off dates please email us at NCVAyardsale@yahoo.ca and we can try to arrange another pick-up or drop-off time.
Please spread the word among your family and friends and feel free to email us with any questions or for directions to the drop-off location.
After years of anticipation and hard work on the part of its proprietors, Natasha Kyssa and Mark Faul, SimplyRaw Express opened its doors today (Saturday, May 12), becoming the latest addition to Ottawa’s thriving vegan restaurant scene.
SimplyRaw Express is a fresh juice bar and takeaway, located at 989 Wellington St. West in Hintonburg. It offers organic juices and smoothies, raw vegan dishes, quinoa bowls, delicious desserts as well as culinary workshops, detoxification and nutritional programs. Its food is completely vegan, as well as soy and gluten-free. The best part? NCVA members get a 10 per cent discount off of all food and drink purchases at SimplyRaw Express.
The NCVA got a sneak peek at the new café on Friday evening, along with other local notables and media personalities, and it is fabulous. Word on the street is that there was a steady line up all day today, its first official opening day. Natasha and Mark sure know how to generate buzz!
“Our association could not be more pleased that longtime supporters Natasha and Mark have finally made SimplyRaw Express a reality,” says NCVA president Josh Flower. “I know I’m looking forward to enjoying the healthy variety of fast food that SimplyRaw Express offers, and I am excited to see how the Ottawa community will embrace the concept. This is a great day for vegans and non-vegans alike.”
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A few weeks ago we posted about the ZenKitchen pub night that the NCVA was coordinating. Well that happened on Thursday evening, and it was a huge success. Twenty-one people attended the event, and it was a great mix of old and new. But what was really phenomenal was the food.
Chef Caroline surprised us with a three-course pub-style plated dinner. The first course was apple slaw with a breaded butternut squash risotto ball, followed by the entrée, which was a platter of goodies including panko-crusted onion rings, BBQ seitan fingers, salad rolls, kale chips, tofu dengaku with miso apple butter glaze, and a box of french fries for each participant! As if that wasn’t enough, dessert came in the form of a decadent brownie topped with ice cream, coconut whipped cream, and chocolate sauce.
All of that for $25. We kid you not. $25.
“I have to say, Chef Ishii and the ZenKitchen team really outdid themselves,” says President Flower. “The ZenKitchen pub night was beyond our expectations. It was also a real pleasure to meet and chat with some of the unfamiliar people who came out. Overall, the evening was a tremendous experience!”
After many months of planning and preparation, Ottawa Veg Fest was held on April 29 and shattered all previously-held Veg Fest records.
More than 3,000 visitors.
101 individuals signed up for the 31-Day Vegan Challenge (coordinator Krista is stunned- she was expecting a dozen).
110 people became NCVA members.
Three successful speaker demonstrations over at Corpus Christi school, with about 150 viewers for each.
Three cooking demos, with triple the audience from previous years.
For a couple hours we had a lineup snaking its way into the street. A line up! Definitely a Veg Fest first.
Lucy and David with the NCVA cow
Mayor Jim Watson made the rounds early. CBC’s Lucy Van Oldenbarnveld and LiVE 88.5’s David Schellenberg both came and took it all in; sampling the food, speaking with festival-goers, and meeting NCVA volunteers. We also had reporters on site, reporting about Veg Fest to their followers. We know for sure that CBC Radio and CFRA covered Veg Fest on the evening news; if you know of others please let us know.
I apologize for the crappy Blackberry photos, but they’re all we’ve got until our official photographer, Joshua McCullough, is finished poring through some 400 photos that he took at the event. We’ll be sure to share those once we have them.
Mini tempeh cheezburgers from Cafe My House
The NCVA is very thankful to all who came out, but especially our wonderful volunteers, the sponors (especially our stalwart, The Table Vegetarian Restaurant), the exhibitors, the speakers and cooking demoers, and those who donated to our silent auction.
There will be more info to come as things are sorted out. Stay tuned.
Firstly, we think that becoming a NCVA member is already a pretty sweet deal, but it just got even sweeter. We have confirmed with Auntie Loo’s treats that everyone who becomes a member, or renews their membership, at Veg Fest will get a voucher for a FREE Auntie Loo treat!
The only downside is that it is redeemable only at the bakery, 507 Bronson Avenue, but still, who cares? It is a free Auntie Loo treat! Auntie Loo’s offers a huge range of goodies, including ones that are gluten-free and soy free, so there is something for just about everyone. And if you’re not into treats, redeem the voucher and give the treat to a loved one.
In other Auntie Loo’s news, her followers are all a-titter because Auntie Loo herself has announced that a brand new product will be revealed at Veg Fest, and she isn’t offering any hints. Do you really want to miss that? Be among the first to try it… whatever it is…only at Veg Fest.
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As many blog readers will know, CBC’s Lucy Vanoldenbarneveld is making a special guest visit to Veg Fest to take in all the happenings and to share her new-found vegan wisdom with Veg Fest-goers. She will also be serving as a bit of an advisor to 31-Day Vegan Challenge takers throughout the month of May.
But the latest addition to the Veg Fest line up is that Lucy will spend part of her time at Veg Fest “helping” Credible Edibles’ Judi Varga-Toth with her cooking demo. Judi’s demo, Green Cuisine: Saving the Planet, One Bite at a Time will occur from 1:30-2:30 pm. Lucy will spend a few minutes talking about her experience as a vegan, before Judi dives in.
She will use locally-sourced ingredients to present a taste bud-tempting trio of dishes that not only satisfy our palates but our conscience as well. She will also discuss the ecological impact of dietary choices and the green benefits of choosing a plant-based diet. Food samples will be provided.
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Finally, a few words about the Veg Fest silent auction. As we mentioned before, this is the only fundraising activity that the NCVA has historically undertook for its own benefit, and the funds are much-needed to allow us to continue our outreach within the community.
We are so grateful to the contributors to the silent auction. We have some pretty great stuff lined up, but as a teaser we are just going to list who has contributed and how to look them up. Be sure to check out the silent auction room on Veg Fest day and place a bid! And also, a special call out to the formidable Markey Johnson, the NCVA volunteer who coordinated the whole thing.
This year our speakers will be at Corpus Christi School, across the street from the Glebe Community Centre.
James McWilliams PhD
That means we have a significantly expanded venue, and plenty of seating. We want to fill those seats, so please check out who is speaking and consider attending. And you know, maybe bring along everyone you know. We have a pretty great line up.
In case you missed them the first time, here are the Q&A’s with this year’s Veg Fest speakers.
Jo-Anne McArthur – “Animals and Photojournalism — Global Stories About Our Relationships With Animals” — 11:30 a.m.-12:45 p.m.
Jack Norris, R.D. – “Vegan Nutrition — What Does the Science Say?” — 1:00-2:15 p.m.
James McWilliams, PhD – “An Alternative to the Alternatives — Why Sustainable Animal Agriculture Is No Answer to Industrial Agriculture.” — 2:30-3:45 p.m.
So as if there weren’t enough reasons to become a NCVA member, SimplyRaw Express’ Natasha Kyssa has gone and added another.
Unless you live in a cave, you are probably aware that longtime vegan guru Kyssa, along with her husband Mark Faul, will be opening her hotly anticipated (mostly raw) vegan cafe/take out counter in the lovely neighbourhood of Hintonburg. Kyssa has been a raw food consultant for what seems like forever, and the opening of SimplyRaw Express will fulfill a nearly lifelong dream.
Well, NCVA members can rejoice: Kyssa is offering us a 10 per cent discount on all food and drink purchases at SimplyRaw Express.
And have we mentioned lately that SimplyRaw Express is one of Veg Fest’s Silver level sponsors? Natasha and Mark really understand the importance of being a part of the community.
“SimplyRaw Express strongly supports the National Capital Vegetarian Association. As devoted vegans for decades, Mark and I are thrilled to support the community advocacy and awareness building efforts of the NCVA to introduce more people to a healthier, more humane lifestyle,” Kyssa says.
NCVA memberships are $20 for the year, and entitle card holders to discounts at a number of Ottawa establishments, including The Table, Cafe My House, ZenKitchen, Auntie Loo’s Treats, Green Earth and more. See the full list here. You can become a member online, or join at Veg Fest!
The opening date for SimplyRaw Express has yet to be pinpointed, but will be during the first half of May. Stay tuned to the NCVA Facebook page or SimplyRaw Express‘ website for details as they become available.
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So what is this Vegan Challenge panel happening on Sunday, between 4:00 p.m. and 4:45 p.m.?
As you may have heard, the NCVA is holding a 31-Day Vegan Challenge through the month of May. There are already more than 30 participants signed up, which is pretty sweet!
Josh "Flower Power" Flower, NCVA President
At 4:00 p.m. the Veg Challenge panel will convene in the Corpus Christi School gymnasium (across the street from the Glebe Community Centre) and will be available to take anyone and everyone’s questions about the vegan lifestyle. It’s a bit of an all-star line up, and an opportunity to ask whatever questions have been on your mind.
Join NCVA President Josh “Flower Power” Flower, Wellness Warrior Coaching’s Deb Gleason, and Credible Edible’s Judi Varga-Toth for a lively and interesting Q&A discussion about plant-based diets. We encourage Veg Challenge participants to come to this event to have their questions and concerns addressed. But really, anyone can come to take advantage of this wealth of knowledge.
Even if you’re already vegan and know absolutely everything, consider roping your interested friends and family into going. At the very least they will be dazzled by the sunny dispositions and vast depths of insight of our panel participants.
We are now less than three days until Veg Fest gets underway, so we thought we would take the opportunity to answer some of the most frequently asked questions about the event.
Firstly, to summarize, Ottawa Veg Fest is organized by the National Capital Vegetarian Association (NCVA- that’s us!) and sponsored by The Table Vegetarian Restaurant. It will be held on April 29 between 10 a.m. and 5 p.m. at the Glebe Community Centre and Corpus Christi School. It will feature exhibitors, guest speakers, cooking demos, a silent auction, and Ottawa’s Next Top Vegan 31-Day Challenge. Admission is free.
Q: What is the NCVA, and how does it organize Veg Fest?
Veg Fest is 100% volunteer driven
A: The NCVA is a small volunteer-run organization committed to promoting the vegan lifestyle for its many benefits, and helping to develop the social infrastructure to support it. The NCVA has no paid staff. The Veg Fest organizing group is a small core of volunteers who commit many hundreds of hours to bringing the event to life.
Q: Do I have to be a vegetarian or vegan to come to Veg Fest?
A: Heck no! Everyone is welcome at Veg Fest, and we mean everyone. And no, not in the same way a vegan is “welcome” at a grilling contest. We want people from all walks of life to come and enjoy delicious vegan food, and learn more about this way of living, in a no-pressure environment. Drop by the NCVA table to say hello!
Q: Who are the speakers at Veg Fest? How do I know when they will be speaking?
A: That info is available on our website. (They are Jo-Anne McArthur, Jack Norris RD and James McWillians PhD.) If you want more detailed info about each speaker, scroll back a page or two on this blog. We have done extensive Q & A’s with each of them.
One thing to note is that the presentations will be occurring at Corpus Christi school this year, which is across from the Glebe Community Centre. Watch for the costumed carrot, cow, pea and planet earth to help guide you there.
Q: What is this Veg Challenge panel happening at 4 p.m. Is that just for people who have signed up for the 31-Day Vegan Challenge?
A: The panel includes NCVA President Josh Flower, Wellness Warrior Coaching‘s Deb Gleason, and Credible Edible‘s Judi Varga-Toth. They will be answering questions plant-based diets. We encourage Veg Challenge participants to come to this event to have their questions and concerns addressed, but we welcome anyone who wants to learn more to come and ask a question.
Q: Why isn’t _______ an exhibitor at Veg Fest? Who are the exhibitors?
A: There could be many reasons. It is possible they weren’t interested in being an exhibitor. It is also possible that they were interested, but tried to register too late. Veg Fest exhibitor space fills up quickly every year, usually about six weeks before the event. We only have room for about 32 exhibitors, which also means we have to be a bit selective about who participates.
As for who the exhitibitors are, you can see a list here.
Q: Why doesn’t Veg Fest have _______?
A: There could be many reasons for that too. It could be that we didn’t think of it. It could also be that we did think of it but researched it and realized it wasn’t feasible. It is also possible that we really wanted to do it, but didn’t have enough volunteer power. We invite you to make suggestions for how we can improve the event, but even more, we invite you to become part of organizing future events. Just email us at ncva.avcn at gmail dot come if you would like to get involved.
Q: What happened to the cupcake contest?
A: Nothing happened to it, we just decided to do the 31-Day Vegan Challenge instead, to try something new. The venue isn’t big enough to hold lots of different off-shoots of the event. We are considering holding the cupcake contest as a stand-alone event sometime in the coming months, but it will really depend on our volunteer resources.
Q: How do I get to Veg Fest? Is there parking?
A: The great thing about the Glebe is there are lots of ways to get there. There is parking available throughout the Glebe, and some limited off-street parking available in the immediate vicinity of the community centre. For a map, see here.
Q: Where do funds raised for the silent auction go?
A: The silent action is the single fund raising event that the NCVA does to raise money for itself. The silent auction money is used to support NCVA operations, including things like paying to exhibit at other events, normal operating costs, printing etc. On other occasions where the NCVA has raised money (i.e. Veg Ball, the Glebe Garage Sale) the NCVA donated the money to other charities. The NCVA receives no grant money; it is just a very leanly operated organization.
Q: Why does Veg Fest only have vegan food and products when your association has vegetarian in the name?
A: The NCVA promotes plant-based diets, and wants to show people all of the amazing plant-based foods that are available. Cheese, dairy, eggs and so on are all readily available everywhere, and are not plant-based, so the NCVA sees no need to include them at Veg Fest. Having a vegan-only policy also ensures that people at all points on the veg spectrum can enjoy the offerings at Veg Fest without the normal struggle of constant label reading. This includes NCVA volunteers, the majority of whom are vegan. Veg Fest strives to be a safe place for those who wish to keep animals and animal products off their plates.
Q: Can you guarantee me that everything at Veg Fest is 100% vegan?
A: The only way that anyone can guarantee that is to make their own food all of the time. The NCVA requires its exhibitors to sign an agreement which statess that they understand the Veg Fest rules and regulations, which includes that all products being sold and promoted at Veg Fest be vegan. We clearly explain the definition of vegan, and we try to screen the exhibitors the best we can to ensure that their products/services are suitable for vegans. We do our very best, but cannot be held liable if there is a rogue exhibitor. If it is brought to our attention, we will address the issue as quickly as possible.
Q: So how do I show my appreciation to this fabulous organization that is doing so much to advance the veg cause in the Ottawa Community? 😉
A: That’s easy! For one thing, come to Veg Fest. Once you’re there, become a NCVA member. It is $20 for the year and has some awesome discounts at restaurants like Cafe My House, ZenKitchen, and The Table. Plus, you are supporting a small volunteer organization to make a difference. And if you are totally inspired, then consider joining us as a volunteer. We could always use more enthusiastic people on our team.
For the month of March, CBC News: Ottawa co-hosts Lucy Van Oldenbarneveld and Adrian Harewood each embarked on new diets as part of the CBC’s Food for Thought project. Adrian tested out a meat-rich Paleo diet, while Lucy spent the month of March as a vegan. Both anchors received advice from experts and celebrities who practice the respective diets. In Lucy’s case, many of Ottawa’s vegan who’s who pitched in, including Chef Caroline Ishii of ZenKitchen and Wellness Warrior’s Deb Gleason.
Lucy and Adrian: Fierce competitors.
At the end of her month, Lucy decided to continue on the vegan path, and she’s now going to put her newfound expertise to good use as a mentor to the 31-Day Vegan Challenge participants undertaking a vegan diet during the month of May. (We are up to 30 challenge takers, to-date.)
Lucy will be at Veg Fest on April 29 between noon and 3 p.m. and will speak about her experience, and answer people’s questions about going vegan.
We asked Lucy a few questions ahead of time about her experience.
NCVA: How was being vegan different from (or similar to) what you were expecting? What WERE you expecting?
Lucy: I think the month really did meet my expectations. I expected to feel more energetic, and to eat healthier food. Although, I don’t feel nearly as ‘deprived’ as I thought I would. With great desserts from Auntie Loo and gourmet cuisine from ZenKitchen, you won’t feel too much like you’re missing out on delicious food.
Q: What were your favourite things about being vegan for a month? Any scary moments?
A: My favourite thing by far was how great I felt. After the initial ‘detox’ feeling, headache-y and nausea (three to four days) things have felt terrific. One ‘scary’ moment during the month was getting half-way through a ‘vegan’ meal at a friend’s place and have her say, “oh, we used chicken broth in that.” In the grand scheme of things not a big deal, you do the best you can!
Lucy weighs in.
Q: Tell us about the support you received from the veg community.
A: Immediately people began tweeting me recipes, advice and tips. It has been terrific.
Q: What is your personal plan going forward?
A: I plan to stick with it without becoming too fundamentalist. What I mean is, there may come a time where healthy vegan food isn’t available and it’s a choice between peanut butter sandwiches on white bread or fresh fish… or something….so I don’t want to box myself in. My plan is to stay as vegan as possible! And so far, so good.
Q: Time to impart your wisdom; what advice do you have for people embarking on the NCVA’s 31-day Vegan Challenge?
A: The first four days are grim and there are times when it feels like all you’re doing is chopping and cooking, but this will pass. You’ll start to feel better soon and you will get more efficient as meal prep and freezing stuff.
What’s this? A pub night at the classiest vegan joint in town?
Oh yeah baby…and it’s at ZenKitchen. Say whaaaat?! That’s no pub!
May 10 promises to be a pub experience unlike any other.
For one night, it is! Just for us! Now don’t you go worrying about how you’ll afford overtime for the nanny AND go to Pub Night. We’ve got it covered. For $25 you and your food-lovin’ friends will be served creative, (award-winning) chef-made, vegan tapas and finger foods. (Please note RSVP details below. This is not a drop-in event.)
In case you haven’t been to Zen Kitchen yet (where have you been?! It’s 100 per cent vegan! And in Ottawa! They support local veg farmers!), I’ll give you an overview: they don’t serve Tofurkey or Yves Ground Round, nor do they ship frozen faux meats from China. Zen doesn’t serve anything but vegan food. Even the beer and wine is vegan. And they make it all in-house, including the seitan (all you DIYers know how hard that is).
So what can you expect at ZK Pub Night? Give or take a nibbly or two (more people = more food), this is what’s on the menu:
– Panko-crusted onion rings (I tried one two – they’re delish)
– Raw slaws
– BBQ seitan fingers
– Salad rolls
– Tofu dengaku (miso apple-butter glazed) skewers
– Kale chips…bien sûr!
– and more…
Beers are on tap: Broadhead Long Shot White Wheat Ale, Broadhead Grindstone Amber, Beau’s Lug·Tread, Waupoos County Cider (GF) and Kichesippi Blonde. Space is limited, so we’re asking you to register and pay in advance. Knowing the nunbers also allows Chef Caroline Ishii to prepare even more food! 😉
Date: Thursday, May 10 (RSVP to ZenKitchen at 613-233-6404, (map) , with credit card details, by Thursday, May 3)
ZK Pub Night starts at 6:30 pm and ends when the taps run dry or 11 pm…whichever comes first.
James E. McWilliams, PhD, is the author of Just Food: Where Locavores Get It Wrong and How We Can Truly Eat Responsibly, and an associate professor of history at Texas State University. In Just Food, McWilliams argues that there is one thing everyone can do to shrink the carbon footprint of their dinner: Take meat off their plates.
He specializes in American history, and in the environmental history of the United States. He writes for the The Texas Observer and the History News Service, has a regular column in The Atlantic, and has published op-eds on food in the New York Times, the Christian Science Monitor, and USA Today.
He will make his presentation, An Alternative to the Alternatives — Why Sustainable Animal Agriculture Is No Answer to Industrial Agriculturefrom 2:30-3:45 p.m. on April 29 at Veg Fest.
NCVA volunter Dee Campbell-Giura grilled him recently with some questions so we can all get to know him a bit better.
Dee: When did you become a vegan? Was it a process from omni to veg, or were you raised vegan?
Dr. James McWilliams: I became a vegetarian in 2007, largely for ecological reasons, while doing research on animal agriculture for my last book Just Food. I became a vegan a year later, largely for ethical reasons this time, after reading Gary Francione’s Animals as Persons, Peter Singer’s Animal Liberation, and watching a video of how a mother cow reacts after her calf is taken from her. The interesting thing about both of these choices is that, momentous as they were in life, I made them with little reflection. The truth of the matter seemed immediately obvious. There was little deliberation (which is highly out of character for me). I simply trusted my instinct and am glad that I did.
Dee: What do you say to people who worry that going vegan will be too hard?
McWilliams: I get a little annoyed when vegans say going vegan is easy. That’s like an accomplished athlete saying that what she does is easy. Every worthwhile decision comes with a learning curve. Every confrontation of the status quo comes with challenges. Making responsible ethical and environmental choices comes with challenges. All that said, eating a plant-based diet, when done properly, provides so many benefits–tangible and intangible– that these challenges eventually fade. Many non-vegans think of veganism as making a sacrifice. But most committed vegans who center their diets on a broad diversity of vegetables, fruits, whole grains, and legumes experience a brave new world of unexplored flavors. New culinary possibilities open. I currently eat a far wider range of foods than I did when I ate meat and dairy.
Naturally, traveling, social events, and holidays can pose unique challenges–they always will. There’s no formula for dealing with them. What I have found, though, is that these challenges provide useful opportunities to reify why you eat the way you eat. They inspire reflection and reinforce the intentionality of eating. They can, regrettably, also inspire unsupportive reactions from people who don’t understand, or don’t want to understand, your commitment to avoiding animal products. I deeply believe, however, that one should never compromise his or her belief system for the sole purpose of avoiding conflict. Still, the vast majority of my experiences as a vegan in a non-vegan world have been overwhelming affirmative of the basic goodness of humanity. I know that sounds a little overblown, but it’s true.
Many potential vegans think that they’ll become weak, tired, and malnourished. It is for this reason that I am especially happy to note that I’m a marathoner and ultra-marathoner, and that my times and my workouts have improved dramatically since becoming a vegan. Hell, forget me–look at Scott Jurek, the world’s best ultra-runner!
Dee: Which of your achievement(s) makes you feel the most proud?
McWilliams: Honestly, none. I’m my harshest critic, which is saying a lot if you consider the criticism sent my way by advocates of animal agriculture. One aspect of my work that I am a little pleased about, though, is the fact that I was able to bring a serious consideration of animal ethics to a venue as mainstream as the Atlantic. In this case, though, I’m more proud of the Atlantic than myself.
Photo by Jo-Anne McArthur
Dee: You have said that as long as we live in a society that believes it’s okay to eat meat, we’re always going to have factory farming. Give us hope, or a reality check: is the tide turning?
McWilliams: I’m afraid it’ll have to be a reality check. It’s natural to seek hope when you’re deeply engaged in a cause. However, when it comes to animal agriculture, which is growing exponentially in the developing world, I see little hope. (If you doubt this, take a road trip across the United States.) As you suggest in your question, the major voices in agricultural reform today are so ideologically wedded to the implausible notion of small scale, environmentally sound, and welfare-oriented animal farms that they refuse to confront the underlying ethics of what these farms are doing.
Many of these writers and filmmakers think that they’re exploring the ethical foundation of their actions, but they aren’t. They’re under the burden of justifying the unnecessary suffering of sentient beings, and they refuse to make that justification (probably because it cannot be done). I believe this point more than anything I’ve ever written:until eating animals is stigmatized, factory farms will dominate the production of animals. I don’t even think small, welfare-oriented systems are a step in the right direction. After all, they ultimately reify the act that’s at the core of factory farming: eating animals.
Rip Esselstyn
Dee: If you could produce a TV ad to promote vegan advocacy, who would you cast?
McWilliams: Rip Esselstyn, of The Engine 2 Diet. He “works” as an advocate of veganism not only because he’s an articulate and compassionate guy, but because, well, he’s a guy. And he’s a fireman guy. And he a big muscles guy. Not to sound flip or shallow, but we are talking about a TV ad after all, and the hardest demographic to reach with veganism includes men who think eating animals (and sometimes killing them themselves) in integral to manhood. Rip oozes masculinity, and reminds us that real men (whatever that means!) can be vegans.
Dee: You specialize in American history. How and when did you merge your interest in American history with food sustainability?
McWilliams: I’ve spent my career writing and researching the history of American agriculture. Very little about this history is pleasant. Very little. It’s marked by human and animal suffering, disease, ceaseless exploitation, and environmental degradation. So, about ten years ago, when advocates of small scale agriculture started saying we needed to return to pre-industrial agricultural models, I decided it was time to step out of the ivory tower and start shouting. When I wrote a piece critical of the locavore movement in the New York Times in 2007, a number of opportunities rolled my way. Protected by academic tenure, I decided to embrace them. In time, I become a rarity: an academic activist. It’s a role I’m still warming to, and juggling with the normal rounds of academic responsibilities (like, uh, teaching).
Dee: As a new vegan, I often meet resistance and derision by family and friends. I’d love to hear how you respond(ed?) to this in your own life. Yes, I know Dr McWilliams isn’t a self-help columnist, but most vegans experience this and well, it saves me asking him on April 29.
McWilliams: I touched on that in my answer to question #2, but what I would add is this: be empathic of others’ intolerance, never apologize, stick to your values, remember that animals need your voice to be strong, and, most important, maintain a sense of humor. Really, a sense of humor goes a long way.
Dee: Can you give us a glimpse at what you’ll be talking about at Ottawa Veg Fest?
McWilliams: I’ll be speaking about the environmental, economic, and ethical problems with the alternatives that have been proposed to industrial animal agriculture. Many consumers believe that if they source their animal products from small-scale, organic, pasture-based farms then they are making a genuine choice against factory farming. I will argue that this opinion is wrong, thereby reiterating that the most powerful choice we can make to oppose industrial animal agriculture is to go vegan.
Think you’d like to try a vegan diet, but not ready to commit? Try the Ottawa 31-Day Vegan Challenge. The NCVA will support you along the way, with recipes, tips, resources, movie nights, meet-ups and more!